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Channel Selection
Choosing Appropriate Channels of Dissemination
Communication channels are in continuous expansion, it is for this
reason that at MedEd Global Solutions we combine medical knowledge with our
functional and technological expertise in order to meet each supporter’s
specific needs. We enable our supporters to choose the appropriate medium for encouraging the creation and circulation of knowledge, thereby assuring that the intended user is reached. The medium used to disseminate knowledge and information depends on the:
- Capacity to reach intended user/ target audience
- Accessibility and ease of use (ergonomic)
- Type of information to be disseminated
- Cost-effectiveness
The fact that the medium is
adapted to the knowledge to be transferred guarantees the success of
innovation, as knowledge is brought into new spheres. Consequently we
can help change the representation of a product or an idea, it is in
this way that knowledge and the correct communication channels lead to
innovation. MedEd Global Solutions provides clients with the most effective tools for communicating knowledge to clinicians, patients and government bodies.
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The MedEd Global Solutions educational model.
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Overview
